# Brad Mesloh

Type: Person

Source: Supply Chain Intelligence Brief — https://getsupplybrief.com/entity/brad-mesloh
Canonical HTML page: https://getsupplybrief.com/entity/brad-mesloh

## Timeline

- **2026-06-23**: 5X capacity increase announced — Locus Robotics publicizes the cold‑storage modification results, reporting a jump from 100 to 500 chilled SKUs and the 3:36 mission time.
- **2026**: EveryPlate expansion planned — HelloFresh announces intent to extend Locus robotics to its EveryPlate brand later in the year.
- **2025-10**: Fleet expanded to 39 robots — Following strong pilot performance, HelloFresh adds 26 additional Locus Origin robots, tripling the fleet size.
- **2025-07**: Pilot deployment begins — Factor, a HelloFresh brand, deploys 13 Locus Origin robots for cold‑storage fulfillment as an initial pilot.

## Recent coverage (2 stories)

### HelloFresh slashes fulfillment costs 0.8 pp with Phoenix robotics
2026-07-04 14:14:35 · Sentiment: Bullish · Impact: 6/10 · Sources: 2

HelloFresh deployed Locus Origin robots in its Phoenix cold storage facility, covering 12,000 sq ft and two meal kit lines. The move lowered fulfillment costs by 0.8 percentage points YoY and enables greater SKU variety, demonstrating the viability of robotics in cold chain logistics.
Full story: https://getsupplybrief.com/story/hellofresh-chilled-robotics-fulfillment-cost-reduction

### Cold‑Fulfillment Leap: HelloFresh 5X’s Chilled SKUs with 3:36 Robot Mission Time
2026-06-23 13:24:29 · Sentiment: Bullish · Impact: 7/10 · Sources: 2

A custom cold‑storage modification from Locus Robotics helped HelloFresh quintuple its chilled SKU capacity from 100 to 500, with autonomous robot missions averaging just 3 minutes and 36 seconds. The deployment slashes fulfillment time from industry norms of 30–60 minutes and unlocks new efficiency benchmarks for temperature‑controlled logistics.
Full story: https://getsupplybrief.com/story/locus-robotics-hellofresh-cold-chain-5x-supply

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