# Factor

Type: brand

Source: Supply Chain Intelligence Brief — https://getsupplybrief.com/entity/factor
Canonical HTML page: https://getsupplybrief.com/entity/factor

## Timeline

- **2026-06-23**: 5X capacity increase announced — Locus Robotics publicizes the cold‑storage modification results, reporting a jump from 100 to 500 chilled SKUs and the 3:36 mission time.
- **2026**: EveryPlate expansion planned — HelloFresh announces intent to extend Locus robotics to its EveryPlate brand later in the year.
- **2025-10**: Fleet expanded to 39 robots — Following strong pilot performance, HelloFresh adds 26 additional Locus Origin robots, tripling the fleet size.
- **2025-07**: Pilot deployment begins — Factor, a HelloFresh brand, deploys 13 Locus Origin robots for cold‑storage fulfillment as an initial pilot.

## Recent coverage (1 stories)

### Cold‑Fulfillment Leap: HelloFresh 5X’s Chilled SKUs with 3:36 Robot Mission Time
2026-06-23 13:24:29 · Sentiment: Bullish · Impact: 7/10 · Sources: 2

A custom cold‑storage modification from Locus Robotics helped HelloFresh quintuple its chilled SKU capacity from 100 to 500, with autonomous robot missions averaging just 3 minutes and 36 seconds. The deployment slashes fulfillment time from industry norms of 30–60 minutes and unlocks new efficiency benchmarks for temperature‑controlled logistics.
Full story: https://getsupplybrief.com/story/locus-robotics-hellofresh-cold-chain-5x-supply

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