# MacBook

Type: Product

Source: Supply Chain Intelligence Brief — https://getsupplybrief.com/entity/macbook
Canonical HTML page: https://getsupplybrief.com/entity/macbook

## Timeline

- **2026-06-25**: Price Hikes Announced — Apple raises prices on MacBooks, iPads, HomePod, and Apple TV, with the new prices reflected on its website immediately. Shares dip 0.7% in premarket trading.
- **2026-04**: Apple Warns of Rising Memory Costs — In April, Apple stated that existing inventories helped it maintain gross margins above Wall Street expectations, but warned that rising memory costs would start to impact future quarters.

## Recent coverage (4 stories)

### Apple Tests China's CXMT Chips to Ease AI Shortage for 200M+ iPhones
2026-08-10 00:21:09 · Sentiment: Neutral · Impact: 7/10 · Sources: 3

Apple is evaluating memory chips from China's CXMT to mitigate AI-driven component shortages that threaten production of over 200 million iPhones annually. This move signals a fundamental shift in procurement strategy, balancing cost, resilience, and geopolitical risk.
Full story: https://getsupplybrief.com/story/apple-tests-cxmt-chips-200m-iphones

### Memory chip costs surge 58%+ as AI demand disrupts Apple's supply chain
2026-06-29 00:27:13 · Sentiment: Negative · Impact: 7/10 · Sources: 3

For supply chain professionals: AI-driven demand for high-bandwidth memory is creating a structural supply-demand imbalance, forcing Apple to raise device prices. This marks a new kind of component crisis where the competitor for supply is not another OEM but the entire AI infrastructure market.
Full story: https://getsupplybrief.com/story/apple-memory-cost-surge-supply-chain

### MacBook Neo Soars 17% to $699 as AI Chip Demand Wrecks Supply Chains
2026-06-28 15:31:40 · Sentiment: Negative · Impact: 7/10 · Sources: 4

Apple’s price hikes expose a supply chain crisis where AI data center orders are crowding out memory chips for laptops and tablets. Procurement teams face a prolonged squeeze with no quick fix.
Full story: https://getsupplybrief.com/story/apple-macbook-neo-699-supply-crunch-ai-memory

### Apple MacBook, iPad Prices Spike 18-25% as Memory Shortage Hits Supply Chain
2026-06-25 19:31:34 · Sentiment: Negative · Impact: 6/10 · Sources: 2

Apple's 18-25% price increases on MacBooks and iPads expose the fragility of modern electronics supply chains as AI datacenter demand starves memory part availability. The move signals a new era of cost pass-through that could reshape component procurement strategies industry-wide.
Full story: https://getsupplybrief.com/story/apple-price-hike-supply-chain-memory-shortage

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