# Won-Joon Choi

Type: Person

Source: Supply Chain Intelligence Brief — https://getsupplybrief.com/entity/won-joon-choi
Canonical HTML page: https://getsupplybrief.com/entity/won-joon-choi

## Timeline

- **2026-Q4 (projected)**: HBM4 Production — Anticipated start of mass production for next-generation High Bandwidth Memory (HBM4).
- **2026-03-18**: AMD Strategic Visit — AMD CEO Lisa Su visits Samsung chip plants to discuss high-level partnership expansion.
- **2026-03-15**: AI Strategy Briefing — Mobile COO Won-Joon Choi emphasizes that AI will impact every aspect of human life and hardware design.
- **2025-12-31**: R&D Milestone — Samsung concludes 2025 with $25.6B in total R&D spending, focused on AI and advanced nodes.

## Recent coverage (1 stories)

### Samsung Projects AI Chip Demand Surge Through 2026 as AMD Ties Deepen
2026-03-18 02:39:09 · Sentiment: Positive · Impact: 7/10 · Sources: 2

Samsung Electronics expects the AI-driven semiconductor boom to maintain strong momentum into 2026, driven by advancements in HBM4 and on-device AI integration. This bullish outlook is supported by a record $25.6 billion R&D investment and strengthening partnerships with major fabless players like AMD.
Full story: https://getsupplybrief.com/story/samsung-ai-chip-demand-2026-outlook

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