Instacart Slashes Item Markups as It Powers 380 Grocery E-Commerce Sites
Instacart is reducing online grocery item markups as part of a broader shift from delivery app to full-stack retail operating system. The strategy targets cost barriers that have kept price-sensitive shoppers from moving weekly grocery baskets online. Supply chain leaders should watch how this shifts last-mile economics and retailer integration across 380 e-commerce sites.
Source: Digiday · Modern Retail